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- 65017743 contributor B1630261.
- 65017743 created "[1965]".
- 65017743 date "1965".
- 65017743 date "[1965]".
- 65017743 dateCopyrighted "[1965]".
- 65017743 extent "x, 163 p.".
- 65017743 issued "1965".
- 65017743 issued "[1965]".
- 65017743 language "eng".
- 65017743 publisher "New York, Harcourt, Brace & World".
- 65017743 subject "HF5415 .Z26".
- 65017743 subject "Marketing.".
- 65017743 title "Marketing: contributions from the behavioral sciences.".
- 65017743 type "text".