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- 65020281 contributor B1632861.
- 65020281 created "1965.".
- 65020281 date "1965".
- 65020281 date "1965.".
- 65020281 dateCopyrighted "1965.".
- 65020281 description "Bibliography: p. 191-208.".
- 65020281 extent "x, 212 p.".
- 65020281 issued "1965".
- 65020281 issued "1965.".
- 65020281 language "eng".
- 65020281 publisher "Boston, Allyn and Bacon,".
- 65020281 subject "658.8".
- 65020281 subject "HF5415 .H792".
- 65020281 subject "Marketing.".
- 65020281 title "Marketing theory [by] John A. Howard.".
- 65020281 type "text".