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- 65064116 alternative "Research program in marketing.".
- 65064116 contributor B1655908.
- 65064116 contributor B1655909.
- 65064116 contributor B1655910.
- 65064116 created "1965]".
- 65064116 date "1965".
- 65064116 date "1965]".
- 65064116 dateCopyrighted "1965]".
- 65064116 description "Includes bibliographical references.".
- 65064116 extent "132 p.".
- 65064116 isPartOf "IBER special publications".
- 65064116 issued "1965".
- 65064116 issued "1965]".
- 65064116 language "eng".
- 65064116 publisher "[Berkeley] Institute of Business and Economic Research [University of California,".
- 65064116 subject "658.83".
- 65064116 subject "HF5415.2 .R45 1963".
- 65064116 subject "Marketing research.".
- 65064116 title "New research in marketing; papers. Lee E. Preston, editor.".
- 65064116 type "text".