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- 66012871 contributor B1678101.
- 66012871 created "[1966]".
- 66012871 date "1966".
- 66012871 date "[1966]".
- 66012871 dateCopyrighted "[1966]".
- 66012871 description "Includes bibliographies.".
- 66012871 extent "x, 817 p.".
- 66012871 issued "1966".
- 66012871 issued "[1966]".
- 66012871 language "eng".
- 66012871 publisher "Belmont, Calif., Wadsworth Pub. Co.".
- 66012871 subject "658.8".
- 66012871 subject "HF5415.1 .O9".
- 66012871 subject "Marketing Management.".
- 66012871 title "Executive action in marketing [by] Alfred R. Oxenfeldt.".
- 66012871 type "text".