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- 66015871 contributor B1681251.
- 66015871 contributor B1681252.
- 66015871 contributor B1681253.
- 66015871 created "[1966]".
- 66015871 date "1966".
- 66015871 date "[1966]".
- 66015871 dateCopyrighted "[1966]".
- 66015871 description "Bibliographical footnotes.".
- 66015871 extent "viii, 247 p.".
- 66015871 isPartOf "The Wiley marketing series".
- 66015871 issued "1966".
- 66015871 issued "[1966]".
- 66015871 language "eng".
- 66015871 publisher "New York, Wiley".
- 66015871 spatial "United States.".
- 66015871 subject "658.83973".
- 66015871 subject "Consumers United States.".
- 66015871 subject "HC110.C6 C56 1964".
- 66015871 title "On knowing the consumer; [proceedings] edited by Joseph W. Newman.".
- 66015871 type "text".