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- 66078516 contributor B1723926.
- 66078516 created "[1966]".
- 66078516 date "1966".
- 66078516 date "[1966]".
- 66078516 dateCopyrighted "[1966]".
- 66078516 description "Bibliography: p. [120]-121.".
- 66078516 extent "xiii, 130 p.".
- 66078516 issued "1966".
- 66078516 issued "[1966]".
- 66078516 language "eng".
- 66078516 publisher "London, Crosby Lockwood".
- 66078516 subject "658.8".
- 66078516 subject "HD69.N4 L43".
- 66078516 subject "Marketing.".
- 66078516 subject "New products.".
- 66078516 title "How to launch a new product; translated from the French by Richard F. Maycock and John Wardle.".
- 66078516 type "text".