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- 67010928 contributor B1743304.
- 67010928 contributor B1743305.
- 67010928 created "[1967]".
- 67010928 date "1967".
- 67010928 date "[1967]".
- 67010928 dateCopyrighted "[1967]".
- 67010928 description "Bibliographical footnotes.".
- 67010928 extent "xi, 462 p.".
- 67010928 issued "1967".
- 67010928 issued "[1967]".
- 67010928 language "eng".
- 67010928 publisher "New York, Appleton-Century-Crofts".
- 67010928 subject "658.8/008".
- 67010928 subject "HF5415 .C32".
- 67010928 subject "Marketing.".
- 67010928 title "Readings in marketing: the qualitative and quantitative areas, edited by Philip R. Cateora [and] Lee Richardson.".
- 67010928 type "text".