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- 67021005 contributor B1754592.
- 67021005 contributor B1754593.
- 67021005 created "1968.".
- 67021005 date "1968".
- 67021005 date "1968.".
- 67021005 dateCopyrighted "1968.".
- 67021005 description "Includes bibliographies.".
- 67021005 extent "xiv, 673 p.".
- 67021005 issued "1968".
- 67021005 issued "1968.".
- 67021005 language "eng".
- 67021005 publisher "Homewood, Ill., R. D. Irwin,".
- 67021005 subject "658.8/008".
- 67021005 subject "HF5415 .D49 1968".
- 67021005 subject "Marketing.".
- 67021005 title "Readings in marketing, edited by Charles J. Dirksen, Arthur Kroeger [and] Lawrence C. Lockley.".
- 67021005 type "text".