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- 67030574 contributor B1765198.
- 67030574 contributor B1765199.
- 67030574 created "[1967]".
- 67030574 date "1967".
- 67030574 date "[1967]".
- 67030574 dateCopyrighted "[1967]".
- 67030574 description "Basic characteristics of the chemical industry, by F. Sciancalepore.--The nature and scope of marketing research.--The changing nature of marketing research.--Information sources.--Methodology, tools, and techniques, by A. Rossow [and others]--Communicating marketing research results.--Managing the marketing research department, by F. G. Garrison.--Chemical economics and price forecasting, by A. Jonnard.--Mergers and acquisitions, by R. L. Clark.--Marketing planning in the chemical industry, by J. W. Everson.--International marketing research, by W. D. Gersumky and J. W. Martin.--Participation in planning and decision making.--The impact of vertical integration.--Chemical marketing research and the computer, by S. T. Pender and G. B. Hegeman.--New horizons for marketing research.--Bibliography (p. 341-349)".
- 67030574 extent "viii, 375 p.".
- 67030574 issued "1967".
- 67030574 issued "[1967]".
- 67030574 language "eng".
- 67030574 publisher "New York, Reinhold".
- 67030574 spatial "United States.".
- 67030574 subject "658.83/8/66".
- 67030574 subject "Chemical industry United States.".
- 67030574 subject "Chemical industry.".
- 67030574 subject "HD9650.6 .C54".
- 67030574 subject "Marketing research.".
- 67030574 tableOfContents "Basic characteristics of the chemical industry, by F. Sciancalepore.--The nature and scope of marketing research.--The changing nature of marketing research.--Information sources.--Methodology, tools, and techniques, by A. Rossow [and others]--Communicating marketing research results.--Managing the marketing research department, by F. G. Garrison.--Chemical economics and price forecasting, by A. Jonnard.--Mergers and acquisitions, by R. L. Clark.--Marketing planning in the chemical industry, by J. W. Everson.--International marketing research, by W. D. Gersumky and J. W. Martin.--Participation in planning and decision making.--The impact of vertical integration.--Chemical marketing research and the computer, by S. T. Pender and G. B. Hegeman.--New horizons for marketing research.--Bibliography (p. 341-349)".
- 67030574 title "Chemical marketing research, edited by N. H. Giragosian.".
- 67030574 type "text".