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- 67103889 contributor B1808140.
- 67103889 contributor B1808141.
- 67103889 contributor B1808142.
- 67103889 created "1967.".
- 67103889 date "1967".
- 67103889 date "1967.".
- 67103889 dateCopyrighted "1967.".
- 67103889 description "Bibliography: p. 124-125.".
- 67103889 extent "xii, 131 p.".
- 67103889 issued "1967".
- 67103889 issued "1967.".
- 67103889 language "eng".
- 67103889 publisher "London, published on behalf of the Institute of Practitioners in Advertising by Business Publications,".
- 67103889 spatial "Great Britain.".
- 67103889 subject "659.1".
- 67103889 subject "Advertising Great Britain.".
- 67103889 subject "Advertising.".
- 67103889 subject "HF5821 .C3 1967".
- 67103889 title "Advertising: a general introduction [by] Robert S. Caplin.".
- 67103889 type "text".