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- 68006555 contributor B1826536.
- 68006555 created "[1968]".
- 68006555 date "1968".
- 68006555 date "[1968]".
- 68006555 dateCopyrighted "[1968]".
- 68006555 description "Includes bibliographical references.".
- 68006555 extent "xii, 148 p.".
- 68006555 isPartOf "Marketing for executives series, no. 13".
- 68006555 issued "1968".
- 68006555 issued "[1968]".
- 68006555 language "eng".
- 68006555 publisher "[Chicago] American Marketing Association".
- 68006555 subject "658.5/7".
- 68006555 subject "HD69.N4 E2".
- 68006555 subject "New products.".
- 68006555 subject "Product management.".
- 68006555 title "New product development. Edited by J. O. Eastlack, Jr.".
- 68006555 type "text".