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- 68014876 alternative "Advertising and promotion strategy.".
- 68014876 contributor B1836077.
- 68014876 contributor B1836078.
- 68014876 created "1968.".
- 68014876 date "1968".
- 68014876 date "1968.".
- 68014876 dateCopyrighted "1968.".
- 68014876 description "Includes bibliographies.".
- 68014876 extent "x, 301 p.".
- 68014876 issued "1968".
- 68014876 issued "1968.".
- 68014876 language "eng".
- 68014876 publisher "Homewood, Ill., R. D. Irwin,".
- 68014876 subject "659.1/08".
- 68014876 subject "Advertising.".
- 68014876 subject "HF5823 .B258".
- 68014876 subject "Sales promotion.".
- 68014876 title "Readings in advertising and promotion strategy. [Compiled by] Arnold M. Barban [and] C. H. Sandage.".
- 68014876 type "text".