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- 68016198 contributor B1837593.
- 68016198 created "[1968]".
- 68016198 date "1968".
- 68016198 date "[1968]".
- 68016198 dateCopyrighted "[1968]".
- 68016198 extent "xiv, 324 p.".
- 68016198 isPartOf "International's series in marketing".
- 68016198 issued "1968".
- 68016198 issued "[1968]".
- 68016198 language "eng".
- 68016198 publisher "Scranton, International Textbook Co.".
- 68016198 subject "658.8".
- 68016198 subject "HF5415 .D39".
- 68016198 subject "Marketing.".
- 68016198 title "Concepts for modern marketing, edited by Ralph L. Day.".
- 68016198 type "text".