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- 68018720 contributor B1840483.
- 68018720 contributor B1840484.
- 68018720 contributor B1840485.
- 68018720 created "1968.".
- 68018720 date "1968".
- 68018720 date "1968.".
- 68018720 dateCopyrighted "1968.".
- 68018720 description "Bibliographical footnotes.".
- 68018720 extent "xxvi, 473 p.".
- 68018720 issued "1968".
- 68018720 issued "1968.".
- 68018720 language "eng".
- 68018720 publisher "Boston, Division of Research, Graduate School of Business Administration, Harvard University,".
- 68018720 spatial "United States.".
- 68018720 subject "659.1/01/9".
- 68018720 subject "Advertising Psychological aspects.".
- 68018720 subject "Consumers United States.".
- 68018720 subject "HF5822 .B335".
- 68018720 title "Advertising in America; the consumer view [by] Raymond A. Bauer and Stephen A. Greyser, in collaboration with Donald L. Kanter and William M. Weilbacher, with the assistance of Alice E. Courtney and Christopher Gale.".
- 68018720 type "text".