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- 68019476 contributor B1841354.
- 68019476 contributor B1841355.
- 68019476 created "[1968]".
- 68019476 date "1968".
- 68019476 date "[1968]".
- 68019476 dateCopyrighted "[1968]".
- 68019476 description "Includes bibliographies.".
- 68019476 extent "xv, 462 p.".
- 68019476 issued "1968".
- 68019476 issued "[1968]".
- 68019476 language "eng".
- 68019476 publisher "New York, Appleton-Century-Crofts".
- 68019476 subject "658.8/001".
- 68019476 subject "HF5415 .K454".
- 68019476 subject "Marketing.".
- 68019476 title "Perspectives in marketing theory, edited by Jerome B. Kernan and Montrose S. Sommers.".
- 68019476 type "text".