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- 68025658 contributor B1848646.
- 68025658 contributor B1848647.
- 68025658 created "[1968]".
- 68025658 date "1968".
- 68025658 date "[1968]".
- 68025658 dateCopyrighted "[1968]".
- 68025658 description "Includes bibliographies.".
- 68025658 extent "xi, 134 p.".
- 68025658 isPartOf "Perspectives in marketing series".
- 68025658 issued "1968".
- 68025658 issued "[1968]".
- 68025658 language "eng".
- 68025658 publisher "New York, McGraw-Hill".
- 68025658 subject "658.8/2".
- 68025658 subject "HF5438 .L74".
- 68025658 subject "Merchandising.".
- 68025658 subject "Sales promotion.".
- 68025658 title "Sales promotion and modern merchandising [by] John F. Luick [and] William Lee Ziegler.".
- 68025658 type "text".