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- 68096983 contributor B1896846.
- 68096983 contributor B1896847.
- 68096983 contributor B1896848.
- 68096983 created "1968.".
- 68096983 date "1968".
- 68096983 date "1968.".
- 68096983 dateCopyrighted "1968.".
- 68096983 extent "xi, 195 p.".
- 68096983 issued "1968".
- 68096983 issued "1968.".
- 68096983 language "eng".
- 68096983 publisher "London, published on behalf of the Institute of Practitioners in Advertising [by] Business Publications,".
- 68096983 subject "658.8".
- 68096983 subject "HF5415 .M257 1968".
- 68096983 subject "Marketing.".
- 68096983 title "Marketing.".
- 68096983 type "text".