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- 68100291 contributor B1899044.
- 68100291 contributor B1899045.
- 68100291 contributor B1899046.
- 68100291 created "1968.".
- 68100291 date "1968".
- 68100291 date "1968.".
- 68100291 dateCopyrighted "1968.".
- 68100291 description "Bibliography: p. viii.".
- 68100291 extent "[1], viii p.".
- 68100291 issued "1968".
- 68100291 issued "1968.".
- 68100291 language "eng".
- 68100291 publisher "London, Institute of Practitioners in Advertising,".
- 68100291 subject "659.1".
- 68100291 subject "Advertising.".
- 68100291 subject "HF5823 .M265".
- 68100291 title "Industrial advertising: industrial sales promotion resources are deployed more effectively when advertising bears a bigger share of marketing communication, by Victor W. R. Markham and Eamonn Dunne.".
- 68100291 type "text".