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- 69011949 contributor B1928848.
- 69011949 contributor B1928849.
- 69011949 created "[1968]".
- 69011949 date "1968".
- 69011949 date "[1968]".
- 69011949 dateCopyrighted "[1968]".
- 69011949 description "Bibliography: p. 500-506.".
- 69011949 extent "vii, 547 p.".
- 69011949 issued "1968".
- 69011949 issued "[1968]".
- 69011949 language "eng".
- 69011949 publisher "New York, Appleton-Century-Crofts".
- 69011949 subject "658.8".
- 69011949 subject "Consumer behavior.".
- 69011949 subject "HF5415 .W325".
- 69011949 subject "Marketing Decision making.".
- 69011949 title "Buying behavior and marketing decisions [by] Chester R. Wasson [and] David H. McConaughy.".
- 69011949 type "text".