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- 69015370 contributor B1932852.
- 69015370 contributor B1932853.
- 69015370 created "[1969]".
- 69015370 date "1969".
- 69015370 date "[1969]".
- 69015370 dateCopyrighted "[1969]".
- 69015370 description "Includes bibliographical references.".
- 69015370 extent "xix, 504 p.".
- 69015370 identifier "0390698385".
- 69015370 issued "1969".
- 69015370 issued "[1969]".
- 69015370 language "eng".
- 69015370 publisher "New York, Appleton-Century-Crofts".
- 69015370 subject "658.8/008".
- 69015370 subject "HF5415.13 .P35".
- 69015370 subject "Marketing Management.".
- 69015370 title "Readings in global marketing management, edited by C. Robert Patty [and] Harvey L. Vredenburg.".
- 69015370 type "text".