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- 70037781 contributor B1945179.
- 70037781 contributor B1945180.
- 70037781 created "[1972]".
- 70037781 date "1972".
- 70037781 date "[1972]".
- 70037781 dateCopyrighted "[1972]".
- 70037781 description "Includes bibliographies.".
- 70037781 extent "ix, 402 p.".
- 70037781 identifier "0137014740".
- 70037781 issued "1972".
- 70037781 issued "[1972]".
- 70037781 language "eng".
- 70037781 publisher "Englewood Cliffs, N.J., Prentice-Hall".
- 70037781 subject "658.8".
- 70037781 subject "HF5415 .D4847".
- 70037781 subject "Marketing.".
- 70037781 title "Principles of marketing [by] Jay Diamond [and] Gerald Pintel.".
- 70037781 type "text".