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- 70083517 contributor B1947280.
- 70083517 created "[1969]".
- 70083517 date "1969".
- 70083517 date "[1969]".
- 70083517 dateCopyrighted "[1969]".
- 70083517 description "Includes bibliographical references.".
- 70083517 extent "vi, 122 p.".
- 70083517 issued "1969".
- 70083517 issued "[1969]".
- 70083517 language "eng".
- 70083517 publisher "[New York] Association of National Advertisers".
- 70083517 subject "659.1".
- 70083517 subject "Advertising Costs.".
- 70083517 subject "HF5823 .M1315".
- 70083517 title "How much to spend for advertising? Methods for determining advertising expenditure levels, edited by Malcolm A. McNiven.".
- 70083517 type "text".