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- 70153702 contributor B1960770.
- 70153702 created "[c1971]".
- 70153702 date "1971".
- 70153702 date "[c1971]".
- 70153702 dateCopyrighted "[c1971]".
- 70153702 description "Includes bibliographies.".
- 70153702 extent "xii, 460 p.".
- 70153702 issued "1971".
- 70153702 issued "[c1971]".
- 70153702 language "eng".
- 70153702 publisher "Boston, Allyn and Bacon".
- 70153702 subject "658.8/001".
- 70153702 subject "HF5415 .F544".
- 70153702 subject "Marketing.".
- 70153702 title "New essays in marketing theory. Edited by George Fisk.".
- 70153702 type "text".