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- 70172964 contributor B1964129.
- 70172964 contributor B1964130.
- 70172964 created "1972.".
- 70172964 date "1972".
- 70172964 date "1972.".
- 70172964 dateCopyrighted "1972.".
- 70172964 description "Includes bibliographical references.".
- 70172964 extent "xv, 813 p.".
- 70172964 issued "1972".
- 70172964 issued "1972.".
- 70172964 language "eng".
- 70172964 publisher "Homewood, Ill., R. D. Irwin,".
- 70172964 subject "658.8/3".
- 70172964 subject "HF5415.2 .B65 1972".
- 70172964 subject "Marketing research.".
- 70172964 title "Marketing research; text and cases [by] Harper W. Boyd, Jr. [and] Ralph Westfall.".
- 70172964 type "text".