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- 70174760 contributor B1964388.
- 70174760 created "[1971]".
- 70174760 date "1971".
- 70174760 date "[1971]".
- 70174760 dateCopyrighted "[1971]".
- 70174760 extent "115 p.".
- 70174760 issued "1971".
- 70174760 issued "[1971]".
- 70174760 language "eng".
- 70174760 publisher "New York, Sales Promotion Division, National Retail Merchants Association".
- 70174760 subject "659.13/22".
- 70174760 subject "Advertising copy.".
- 70174760 subject "HF5825 .O26".
- 70174760 title "Retail advertising copy: the how, the what, the why.".
- 70174760 type "text".