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- 70187148 contributor B1966681.
- 70187148 created "[1972]".
- 70187148 date "1972".
- 70187148 date "[1972]".
- 70187148 dateCopyrighted "[1972]".
- 70187148 description "Includes bibliographical references.".
- 70187148 extent "xviii, 148 p.".
- 70187148 identifier "0030910765".
- 70187148 isPartOf "Holt, Rinehart, and Winston marketing series".
- 70187148 issued "1972".
- 70187148 issued "[1972]".
- 70187148 language "eng".
- 70187148 publisher "New York, Holt, Rinehart, and Winston".
- 70187148 subject "658.8/092/6".
- 70187148 subject "HF5415.13 .G5".
- 70187148 subject "Marketing Management Case studies.".
- 70187148 title "Cases in marketing management [by] Ronald R. Gist.".
- 70187148 type "text".