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- 70398079 contributor B1979136.
- 70398079 created "1969.".
- 70398079 date "1969".
- 70398079 date "1969.".
- 70398079 dateCopyrighted "1969.".
- 70398079 extent "x, 166 p.".
- 70398079 identifier "0304933368".
- 70398079 issued "1969".
- 70398079 issued "1969.".
- 70398079 language "eng".
- 70398079 publisher "London, Cassell,".
- 70398079 subject "659.19/665/5".
- 70398079 subject "Advertising Petroleum industry and trade.".
- 70398079 subject "Esso Petroleum Company, Ltd.".
- 70398079 subject "HF6161.P45 A83".
- 70398079 title "Tiger in your tank: the anatomy of an advertising campaign.".
- 70398079 type "text".