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- 70636367 contributor B2006593.
- 70636367 contributor B2006594.
- 70636367 created "1971.".
- 70636367 date "1971".
- 70636367 date "1971.".
- 70636367 dateCopyrighted "1971.".
- 70636367 description "Bibliography: p. 19-20.".
- 70636367 extent "20, 9 p.".
- 70636367 isPartOf "Institute for Research in the Behavioral, Economic, and Management Sciences. Paper no. 307".
- 70636367 isPartOf "Purdue University, Lafayette, Ind. Institute for Research in the Behavioral, Economic, and Management Sciences. Paper no. 307.".
- 70636367 issued "1971".
- 70636367 issued "1971.".
- 70636367 language "eng".
- 70636367 publisher "Lafayette, Ind., Herman C. Krannert Graduate School of Industrial Administration, Purdue University,".
- 70636367 subject "081 s 658.8/34".
- 70636367 subject "Business names.".
- 70636367 subject "Consumer's preferences.".
- 70636367 subject "HD6483 .P8 no. 307 HF5415.3".
- 70636367 subject "Motivation research (Marketing)".
- 70636367 title "An experimental study of relationships between attitudes, brand preference and choice, by Frank M. Bass, Edgar A. Pessemier and Donald R. Lehmann.".
- 70636367 type "text".