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- 72004505 contributor B2062767.
- 72004505 created "[1972]".
- 72004505 date "1972".
- 72004505 date "[1972]".
- 72004505 dateCopyrighted "[1972]".
- 72004505 description "Bibliography: p. 471-490.".
- 72004505 extent "499 p.".
- 72004505 identifier "0471184012".
- 72004505 isPartOf "The Wiley marketing series".
- 72004505 issued "1972".
- 72004505 issued "[1972]".
- 72004505 language "eng".
- 72004505 publisher "New York, Wiley".
- 72004505 subject "659.1/01/9".
- 72004505 subject "Advertising.".
- 72004505 subject "HF5415 .C694 1972".
- 72004505 subject "Marketing Decision making.".
- 72004505 title "Marketing communications; decision-making as a process of interaction between buyer and seller.".
- 72004505 type "text".