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- 72007632 contributor B2066014.
- 72007632 contributor B2066015.
- 72007632 created "[1973]".
- 72007632 date "1973".
- 72007632 date "[1973]".
- 72007632 dateCopyrighted "[1973]".
- 72007632 description "Includes bibliographical references.".
- 72007632 extent "ix, 374 p.".
- 72007632 identifier "0063827220".
- 72007632 issued "1973".
- 72007632 issued "[1973]".
- 72007632 language "eng".
- 72007632 publisher "San Francisco, Canfield Press".
- 72007632 subject "658.8".
- 72007632 subject "HF5415 .M627".
- 72007632 subject "Marketing Management.".
- 72007632 subject "Marketing.".
- 72007632 title "Current marketing views [by] George P. Morris [and] Robert W. Frye.".
- 72007632 type "text".