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- 72009677 contributor B2068092.
- 72009677 contributor B2068093.
- 72009677 created "[1970]".
- 72009677 date "1970".
- 72009677 date "[1970]".
- 72009677 dateCopyrighted "[1970]".
- 72009677 description "Includes bibliographical references.".
- 72009677 extent "ix, 575 p.".
- 72009677 issued "1970".
- 72009677 issued "[1970]".
- 72009677 language "eng".
- 72009677 publisher "Boston, Houghton Mifflin".
- 72009677 subject "658.8/008".
- 72009677 subject "HF5415.13 .M38".
- 72009677 subject "Marketing Management.".
- 72009677 subject "Marketing.".
- 72009677 title "Managerial marketing policies and decisions [by] Taylor W. Meloan, Samuel V. Smith [and] John J. Wheatley.".
- 72009677 type "text".