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- 72010673 contributor B2069174.
- 72010673 created "[1973]".
- 72010673 date "1973".
- 72010673 date "[1973]".
- 72010673 dateCopyrighted "[1973]".
- 72010673 description "Includes bibliographical references.".
- 72010673 extent "440 p.".
- 72010673 identifier "0070090319".
- 72010673 isPartOf "The Gregg/McGraw-Hill marketing series".
- 72010673 issued "1973".
- 72010673 issued "[1973]".
- 72010673 language "eng".
- 72010673 publisher "New York, Gregg Division, McGraw-Hill".
- 72010673 subject "659.1".
- 72010673 subject "Advertising.".
- 72010673 subject "HF5823 .B855".
- 72010673 title "Advertising in the marketplace [by] John D. Burke.".
- 72010673 type "text".