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- 72010706 contributor B2069206.
- 72010706 created "[1973]".
- 72010706 date "1973".
- 72010706 date "[1973]".
- 72010706 dateCopyrighted "[1973]".
- 72010706 description "Includes bibliographies.".
- 72010706 extent "748 p.".
- 72010706 identifier "0130180696".
- 72010706 issued "1973".
- 72010706 issued "[1973]".
- 72010706 language "eng".
- 72010706 publisher "Englewood Cliffs, N.J., Prentice-Hall".
- 72010706 subject "659.1".
- 72010706 subject "Advertising.".
- 72010706 subject "HF5823 .K45 1973".
- 72010706 title "Advertising procedure [by] Otto Kleppner, with the collaboration of Stephen A. Greyser.".
- 72010706 type "text".