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- 72014212 contributor B2072871.
- 72014212 created "[1973]".
- 72014212 date "1973".
- 72014212 date "[1973]".
- 72014212 dateCopyrighted "[1973]".
- 72014212 description "Bibliography: p. 178-180.".
- 72014212 extent "viii, 184 p.".
- 72014212 identifier "0470477873".
- 72014212 issued "1973".
- 72014212 issued "[1973]".
- 72014212 language "eng".
- 72014212 publisher "New York, Wiley".
- 72014212 subject "658.5/75".
- 72014212 subject "Brand name products.".
- 72014212 subject "HD69.N4 K53".
- 72014212 subject "New products.".
- 72014212 title "Developing new brands [by] Stephen King.".
- 72014212 type "text".