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- 72096965 contributor B2097167.
- 72096965 contributor B2097168.
- 72096965 created "[1973]".
- 72096965 date "1973".
- 72096965 date "[1973]".
- 72096965 dateCopyrighted "[1973]".
- 72096965 description "Includes bibliographical references.".
- 72096965 extent "xii, 642 p.".
- 72096965 issued "1973".
- 72096965 issued "[1973]".
- 72096965 language "eng".
- 72096965 publisher "New York, Ronald Press Co.".
- 72096965 spatial "United States.".
- 72096965 subject "658.8".
- 72096965 subject "HF5415.1 .B42 1973".
- 72096965 subject "Marketing United States.".
- 72096965 title "Marketing [by] Theodore N. Beckman, William R. Davidson [and] W. Wayne Talarzyk.".
- 72096965 type "text".