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- 72097427 contributor B2097666.
- 72097427 created "1973.".
- 72097427 date "1973".
- 72097427 date "1973.".
- 72097427 dateCopyrighted "1973.".
- 72097427 description "Bibliography: p. 157-168.".
- 72097427 extent "ix, 176 p.".
- 72097427 identifier "0444410748".
- 72097427 issued "1973".
- 72097427 issued "1973.".
- 72097427 language "eng".
- 72097427 publisher "Amsterdam, New York; Elsevier Scientific Pub. Co.,".
- 72097427 subject "659.1".
- 72097427 subject "Advertising Mathematical models.".
- 72097427 subject "HF5827 .G46".
- 72097427 title "Advertising planning; mathematical models in advertising media planning.".
- 72097427 type "text".