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- 72097649 contributor B2097898.
- 72097649 created "1970.".
- 72097649 date "1970".
- 72097649 date "1970.".
- 72097649 dateCopyrighted "1970.".
- 72097649 description "Includes bibliographical references.".
- 72097649 extent "viii, 253 p.".
- 72097649 issued "1970".
- 72097649 issued "1970.".
- 72097649 language "eng".
- 72097649 publisher "Garden City, N.Y., Doubleday,".
- 72097649 subject "658.8/001/86".
- 72097649 subject "HF5415 .B4297".
- 72097649 subject "Marketing Case studies.".
- 72097649 title "Mismarketing; case histories of marketing misfires [by] Thomas L. Berg.".
- 72097649 type "text".