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- 72117945 contributor B2100385.
- 72117945 created "[1970]".
- 72117945 date "1970".
- 72117945 date "[1970]".
- 72117945 dateCopyrighted "[1970]".
- 72117945 description "Includes bibliographical references.".
- 72117945 extent "xii, 132 p.".
- 72117945 identifier "0135574471".
- 72117945 isPartOf "Prentice-Hall foundations of marketing series".
- 72117945 issued "1970".
- 72117945 issued "[1970]".
- 72117945 language "eng".
- 72117945 publisher "Englewood Cliffs, N.J., Prentice-Hall".
- 72117945 subject "658.8".
- 72117945 subject "HF5415 .B475".
- 72117945 subject "Marketing.".
- 72117945 subject "Social sciences.".
- 72117945 title "Marketing management and the behavioral environment.".
- 72117945 type "text".