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- 72153096 contributor B2103756.
- 72153096 contributor B2103757.
- 72153096 created "[1971]".
- 72153096 date "1971".
- 72153096 date "[1971]".
- 72153096 dateCopyrighted "[1971]".
- 72153096 description "Includes bibliographical references.".
- 72153096 extent "xiii, 561 p.".
- 72153096 identifier "0070631158".
- 72153096 issued "1971".
- 72153096 issued "[1971]".
- 72153096 language "eng".
- 72153096 publisher "New York, McGraw-Hill".
- 72153096 subject "658.8/008".
- 72153096 subject "HF5415 .T344".
- 72153096 subject "Marketing.".
- 72153096 title "Fundamentals of marketing: additional dimensions, selections from the literature. Edited by Jack L. Taylor, Jr., and James F. Robb.".
- 72153096 type "text".