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- 72185954 contributor B2123337.
- 72185954 created "1971.".
- 72185954 date "1971".
- 72185954 date "1971.".
- 72185954 dateCopyrighted "1971.".
- 72185954 description "Bibliography: p. 221-230.".
- 72185954 extent "xii, 236 p.".
- 72185954 identifier "0273316389".
- 72185954 issued "1971".
- 72185954 issued "1971.".
- 72185954 language "eng".
- 72185954 publisher "London, Pitman,".
- 72185954 subject "658.8".
- 72185954 subject "HF5415 .W54734".
- 72185954 subject "Marketing.".
- 72185954 title "Contemporary marketing.".
- 72185954 type "text".