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- 72188939 contributor B2126961.
- 72188939 created "1971.".
- 72188939 date "1971".
- 72188939 date "1971.".
- 72188939 dateCopyrighted "1971.".
- 72188939 description "Bibliography: p. 249-250.".
- 72188939 extent "256 p.".
- 72188939 identifier "0850382009".
- 72188939 isPartOf "Marketing text series".
- 72188939 issued "1971".
- 72188939 issued "1971.".
- 72188939 language "eng".
- 72188939 publisher "London (16 Gray's Inn Rd., W.C.1), Kogan Page Ltd,".
- 72188939 subject "659.13/3".
- 72188939 subject "Advertising, Direct-mail.".
- 72188939 subject "HF5861 .B7".
- 72188939 title "Direct mail and direct response promotion.".
- 72188939 type "text".