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- 72196914 contributor B2136152.
- 72196914 created "1972.".
- 72196914 date "1972".
- 72196914 date "1972.".
- 72196914 dateCopyrighted "1972.".
- 72196914 description "Includes bibliographical references.".
- 72196914 extent "iv, 75 l.".
- 72196914 issued "1972".
- 72196914 issued "1972.".
- 72196914 language "eng".
- 72196914 publisher "Norman, Bureau for Business and Economic Research, University of Oklahoma,".
- 72196914 subject "330.9/766 s 659.1".
- 72196914 subject "Advertising.".
- 72196914 subject "Communication.".
- 72196914 subject "HC107.O5 O59 no. 18 HF5821".
- 72196914 subject "Public relations.".
- 72196914 title "Corporate communications: the promotional view [by] John E. Mertes.".
- 72196914 type "text".