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- 72300329 contributor B2147611.
- 72300329 contributor B2147612.
- 72300329 created "1971.".
- 72300329 date "1971".
- 72300329 date "1971.".
- 72300329 dateCopyrighted "1971.".
- 72300329 description "Includes bibliographies.".
- 72300329 extent "xxv, 390 p.".
- 72300329 identifier "025896779X".
- 72300329 issued "1971".
- 72300329 issued "1971.".
- 72300329 language "eng".
- 72300329 publisher "Bradford, Bradford University Press; London [Distributed by] Lockwood,".
- 72300329 subject "658.8/008".
- 72300329 subject "HF5415 .W54735".
- 72300329 subject "Marketing.".
- 72300329 title "Exploration in marketing thought; in association with marketing colleagues at the University of Bradford Management Centre and with a foreword by Harry Henry.".
- 72300329 type "text".