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- 72313006 contributor B2153680.
- 72313006 created "1971.".
- 72313006 date "1971".
- 72313006 date "1971.".
- 72313006 dateCopyrighted "1971.".
- 72313006 description "Bibliography: p. 272-287.".
- 72313006 extent "vi, 295 p.".
- 72313006 identifier "3163331920".
- 72313006 isPartOf "Tübinger wirtschaftswissenschaftliche Abhandlungen, Bd. 13".
- 72313006 issued "1971".
- 72313006 issued "1971.".
- 72313006 language "ger".
- 72313006 publisher "Tübingen, Mohr,".
- 72313006 subject "Advertising.".
- 72313006 subject "HF5821 .S45".
- 72313006 title "Zur ökonomischen Theorie der Werbung.".
- 72313006 type "text".