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- 72611527 contributor B2200920.
- 72611527 contributor B2200921.
- 72611527 created "1972.".
- 72611527 date "1972".
- 72611527 date "1972.".
- 72611527 dateCopyrighted "1972.".
- 72611527 description "Bibliography: p. 30.".
- 72611527 extent "30, 10 p.".
- 72611527 isPartOf "Institute for Research in the Behavioral, Economic, and Management Sciences. Paper no. 342".
- 72611527 isPartOf "Purdue University, Lafayette, Ind. Institute for Research in the Behavioral, Economic, and Management Sciences. Paper no. 342.".
- 72611527 issued "1972".
- 72611527 issued "1972.".
- 72611527 language "eng".
- 72611527 publisher "Lafayette, Ind., Herman C. Krannert Graduate School of Industrial Administration, Purdue University,".
- 72611527 subject "658/.001/9 s 659.1".
- 72611527 subject "Advertising.".
- 72611527 subject "HD6483 .P8 no. 342 HF5827".
- 72611527 subject "Market segmentation.".
- 72611527 subject "Mass media.".
- 72611527 title "An integrated examination of media approaches to market segmentation, by Albert Bruno, Thomas Hustad and Edgar Pessemier.".
- 72611527 type "text".