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- 73003320 contributor B2224389.
- 73003320 created "[1973, c1972]".
- 73003320 date "1973".
- 73003320 date "[1973, c1972]".
- 73003320 dateCopyrighted "[1973, c1972]".
- 73003320 description "Bibliography: p. [279]-281.".
- 73003320 extent "xii, 291 p.".
- 73003320 identifier "0470954507".
- 73003320 issued "1973".
- 73003320 issued "[1973, c1972]".
- 73003320 language "eng".
- 73003320 publisher "New York, Wiley".
- 73003320 subject "658.8".
- 73003320 subject "HF5415 .W54854".
- 73003320 subject "Marketing.".
- 73003320 subject "Planning.".
- 73003320 title "Winkler on marketing planning.".
- 73003320 type "text".