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- 73012967 contributor B2234233.
- 73012967 created "[1974]".
- 73012967 date "1974".
- 73012967 date "[1974]".
- 73012967 dateCopyrighted "[1974]".
- 73012967 description "Includes bibliographies.".
- 73012967 extent "1 v. (various pagings)".
- 73012967 identifier "0070204624".
- 73012967 issued "1974".
- 73012967 issued "[1974]".
- 73012967 language "eng".
- 73012967 publisher "New York, McGraw-Hill".
- 73012967 subject "658.8/3".
- 73012967 subject "HF5415.2 .F419".
- 73012967 subject "Marketing research Handbooks, manuals, etc.".
- 73012967 title "Handbook of marketing research. Robert Ferber, editor-in-chief.".
- 73012967 type "text".