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- 73016460 contributor B2237881.
- 73016460 contributor B2237882.
- 73016460 created "[1974]".
- 73016460 date "1974".
- 73016460 date "[1974]".
- 73016460 dateCopyrighted "[1974]".
- 73016460 description "Includes bibliographical references.".
- 73016460 extent "xiii, 576 p.".
- 73016460 identifier "0471541052".
- 73016460 isPartOf "The Wiley marketing series".
- 73016460 issued "1974".
- 73016460 issued "[1974]".
- 73016460 language "eng".
- 73016460 publisher "New York, Wiley".
- 73016460 subject "658.8".
- 73016460 subject "HF5415 .L5195".
- 73016460 subject "Marketing Case studies.".
- 73016460 subject "Marketing.".
- 73016460 title "Marketing fundamentals: text and cases [by] Harry A. Lipson and John R. Darling.".
- 73016460 type "text".