Matches in Library of Congress for { <http://lccn.loc.gov/73019498> ?p ?o. }
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- 73019498 contributor B2241014.
- 73019498 created "[1974]".
- 73019498 date "1974".
- 73019498 date "[1974]".
- 73019498 dateCopyrighted "[1974]".
- 73019498 description "Bibliography: p. [265]-289.".
- 73019498 extent "xix, 298 p.".
- 73019498 identifier "00604532060060453214 (pbk.)".
- 73019498 isPartOf "Harper & Row's series in marketing management".
- 73019498 issued "1974".
- 73019498 issued "[1974]".
- 73019498 language "eng".
- 73019498 publisher "New York, Harper & Row".
- 73019498 subject "658.8".
- 73019498 subject "HF5415 .R27".
- 73019498 subject "Marketing research.".
- 73019498 subject "Marketing.".
- 73019498 subject "Product management.".
- 73019498 title "The art of using science in marketing. Foreword by Martin Mayer.".
- 73019498 type "text".