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- 73019930 alternative "Marketing and society.".
- 73019930 contributor B2241520.
- 73019930 created "[1974]".
- 73019930 date "1974".
- 73019930 date "[1974]".
- 73019930 dateCopyrighted "[1974]".
- 73019930 description "Includes bibliographical references.".
- 73019930 extent "xii, 263 p.".
- 73019930 identifier "0030894271".
- 73019930 isPartOf "The Dryden Press marketing series".
- 73019930 issued "1974".
- 73019930 issued "[1974]".
- 73019930 language "eng".
- 73019930 publisher "Hinsdale, Ill., Dryden Press".
- 73019930 subject "658.8/008".
- 73019930 subject "HF5415 .G546 1974".
- 73019930 subject "Marketing.".
- 73019930 title "Readings: marketing and society. Edited by Ronald R. Gist.".
- 73019930 type "text".